Nearmap is a digital technology firm providing high-level aerial photography to clients across a variety of industries. Priding themselves on delivering the most up-to-date content to their clients, Nearmap develop and implement technology to capture high resolution imagery for large scale projects across the world. With a growing company, Nearmap engaged Morphos to undertake the design and construction of their new Sydney office, at the prestigious Barangaroo Towers. Overlooking the picturesque Sydney Harbour foreshore, Morphos were tasked with finding a design solution that supported Nearmap’s culture and addressed their business needs.
Morphos worked closely with the client to find key objectives for the project, the main outcomes being; to design a space that would reinforce the corporate identity through a strong aesthetic, provide a collaborative environment for employees and ensure flexibility for growth, all while meeting the very specific technical needs of the business.
With close to 120 staff, and plans to expand on the horizon, the design of the space needed to accommodate the growing demands of the business. The reception area was designed to create a secure separation between the staff areas and front-of-house, while still providing an inviting space that established Nearmap as an Australian Tech company and pioneer in the industry. Morphos was able to achieve this through the use of strong branding and imagery, which reflected the company’s culture of innovation and being at the forefront of digital disruption while also being a front-of-house that would ‘wow’ visitors and staff alike. Nearmap’s own images are prominently showcased, while the shape of the reception desk and graphics on the timber floor are drawn from their graphic identity package.
As in reception, the company branding is echoed in each of the meeting rooms, featuring full height prints of a selection of Nearmap’s aerial photographs, as well as graphic details on the glazing that reference their branding identity. Each meeting room was designed with function in mind, integrating full AV capabilities and flexible furniture options to work with whichever team utilises the space.
In a departure from the usual office workspace brief, several labs and testing areas, with very specific technical and logistical needs, were required to be integrated within the site. Working with a large headcount, and with a sizeable portion of the tenancy given over to technical spaces, the general work area had to be very carefully planned to seat close to 100 employees whilst maintaining a sense of space and connection. Custom built glass whiteboards surround the large concrete columns, accentuating the architecture and providing collaboration points throughout the space. The open plan area is also punctuated with pops of colour in the workstation screens, drawn from Nearmap’s graphic identity and selected in collaboration with their Marketing Team.
Like most workplaces, the kitchen & breakout area provides the central point of conversation for the entire office. The client expressed their expectation for the space to be dynamic and functional. Keeping in mind the high headcount and business needs of the staff, the breakout area was designed to accommodate a large number of people, for various uses. Be it informal meetings, collaborative tasks, ‘All Hands’ style gatherings or just a place to relax, the space was brought to life through the café-like styling, a dedicated bar area and a varied palette of colours in the furniture. The substantial proportion of this zone and it’s positioning with expansive views across the harbour give a generous sense of space that balances the density in other areas.
A strong sense of pride in Nearmap’s achievements is felt throughout the space, with the business identity reflected in consistent large scale graphics, examples of their work and colours from their corporate palette while the planning and furniture selections support the team’s needs and culture.