Design & Construct
LMG is one of Australia’s leading alcohol marketing groups, proudly representing more than 1,400 independent operators in the off-premise market.
The client reached out to us after securing new and larger office space. The new space came with an existing fitout which they requested we utilise, where possible, in the process of adapting to suit their requirements.
The brief was to modify the existing fitout and add a fresh look that encapsulated the LMG vibe and branding whilst creating an incredibly welcoming environment that LMG staff and clients could enjoy.
First port of call was the front of house, where we created a closed off reception that featured a liquor showcasing area built with custom made joinery. This became the focal point upon arrival with the custom shelving unit displaying LMG brands. Natural materials were used throughout, reflecting the existing design.
To make the new simply blend into the existing, shades of blue were used throughout the space. Soft furnishings were utilised in the reception and the liquor showcasing area to create a relaxed and welcoming atmosphere. The theme of blue also ties in perfectly with the company logo providing consistency throughout the space. The existing blue kitchen also further enhanced and complimented the theme perfectly.
To create a wow factor in the office, a large graphic wall was installed collating a range of images that showcase LMG’s brands. By merging the old with the new, LMG now has an office that while working of an existing fit-out has become their own, with a fresh and dynamic look mirroring their youthful brand essence.